Copywriting • Digital Photography • Social Media • User Research
Originally a B2B enterprise, Carlton Glass wanted to develop a consumer offering for local homeowners who were looking for custom glass solutions and wanted to buy direct from source. Establishing the company's social media presence was a vital part of the company's marketing efforts to connect with this growing group of consumers.
We positioned CGE's Facebook page as a center for providing useful tips on glass safety and installation as well as updates on its range of custom options. We then used Instagram to showcase inspiring ways of using glass for architectural and interior design.