Good Luck Beerhouse

Visual identity for Good Luck Beerhouse, an up-and-coming F&B joint specialising in craft beer and dim sum.

Launching a new craft beer concept with vintage appeal

Good Luck Beerhouse

Brand Identity • Graphic Design • Logo Design

After moving into new premises on Haji Lane, the owners of cocktail bar Shin Gi Tai wanted to set up an F&B concept specialising in craft beer and dim sum. Titled Good Luck Beerhouse (GLB), it features vintage-style decor and a more casual atmosphere.

We were asked to illustrate the GLB logo to reflect the nostalgic theme in a contemporary setting. The resulting visual identity is based on the Good Morning towels, a ubiquitous element of hawker centres of old Singapore which can still be seen in some areas today.

In-Store Images:


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