Brand Identity • Graphic Design • Logo Design
After moving into new premises on Haji Lane, the owners of cocktail bar Shin Gi Tai wanted to set up an F&B concept specialising in craft beer and dim sum. Titled Good Luck Beerhouse (GLB), it features vintage-style decor and a more casual atmosphere.
We were asked to illustrate the GLB logo to reflect the nostalgic theme in a contemporary setting. The resulting visual identity is based on the Good Morning towels, a ubiquitous element of hawker centres of old Singapore which can still be seen in some areas today.