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In-Depth Interviews

In-depth interviews with international customers for a well-known manufacturer.

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Mining consumer insights for an international manufacturer

AGENCY: REPUTATIONINC

IN-DEPTH INTERVIEWS

User Research

We were asked to support a leading international management consultancy with customer research in the APAC region.

Working with the agency we co-ordinated and conducted several in-depth interviews with senior international customers for a well-known manufacturer. The insights gathered were used to inform the re-naming and re-branding of the company as it sought to grow its market position across the region.

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