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Moodswings Vintage

Logo design and visual identity for Moodswings Vintage, a vintage store located in Haji Lane, Singapore.

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Building a distinctive, consistent visual identity for a niche brand

Moodswings Vintage

Brand Identity • Logo Design

Moodswings Vintage (MSV) is a vintage clothing boutique with a wide range of one-of-a-kind pieces from the 1920s to 1990s. Set up by owner Rachel in 2014, it was formed with a desire to make high-quality vintage accessible and affordable. 

The store initially had three different logos, lacking a distinctive aesthetic that truly reflected Rachel’s intentions and skill in styling vintage outfits. We created a new logo that captured the playful and quirky essence of MSV, designed to resemble a playground swing after the brand’s tagline of ‘vintage for every mood’.

We also introduced a palette of purples and bright yellow that would not only help Moodswings Vintage stand out from the competition, but also carried a more neutral feel in keeping with its status as a store for men and women alike.

 

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