MSV Blog

Regular contributions to the blog for Moodswings Vintage, a vintage store located in Haji Lane, Singapore.


Positioning a vintage store as a community hub for style and knowledge


MSV Blog

Copywriting • Historical Research • Visual Research

We were asked to re-design vintage label MoodSwings Vintage (MSV)’s website.

We started by conducting research into MSV's customer and the fashion community in Singapore. We discovered customers were not simply interested in buying products from MSV but also sought fashion and styling advice from the team. 

We saw the opportunity to re-launch the MSV blog to re-position it as a community platform for sharing tips on vintage trends and styling. We identified key areas of interest such as celebrity style and the history of dress, producing copy for blog posts on a regular basis during the course of a year.


Want to demonstrate your area of expertise?