MSV Digital

Web design for Moodswings Vintage, a vintage store located in Haji Lane, Singapore.


Driving customer traffic to an e-commerce site for quirky vintage finds


Copywriting • User Research • Web Design

Having developed a fresh brand identity for Moodswings Vintage (MSV), we brought this to life through an updated e-commerce site. The original website was beginning to show its age with difficult navigation affecting its ability to drive sales.

Further consumer research and in-depth interviews with staff revealed customers were not simply interested in buying products from MSV but also sought fashion and styling advice from the team, a need which was not being addressed by the store’s digital presence.

Apart from reorganising the site’s contents for a smoother customer journey, we also re-launched the MSV blog to include fun, easy-to-read posts on clothing history and styling. A brightly-coloured map was added to the Find Us section and the MSV Style gallery created for fans to share and view each other’s latest vintage outfits.



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