Art Direction • Digital Photography • Graphic Design • Social Media
Moodswings Vintage (MSV) existing Instagram and Facebook accounts were failing to attract new consumers and support its business goals. We helped to turn things around by establishing objectives for each channel, running a series of seasonal campaigns and increasing engagement with customers.
The brand's Instagram account was re-positioned as its main social platform, focused on vintage styling by the team and customers alike. We used Facebook to provide updates on new collections, upcoming events and vintage fashion trends, creating a fresh conversation about vintage style in Singapore.
Over the course of one year we:
Increased Instagram following by more than 50%
Increased monthly likes by more than 450%
Increased monthly comments by more than 400%
Increased Facebook organic reach by more than 900%
Increased post sharing by about 400%
Increased average post clicks by about 300%
CHRISTMAS 2016 CAMPAIGN
IN BLOOM - SPRING 2016
MSV STYLE ARCHIVE