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Negroni Experience

Negroni Experience Shin Gi Tai


Shin Gi Tai

Colour & Material / Copywriting / Graphic Design / Packaging Design

Customer experience focused on Shin Gi Tai’s latest offering: a bottled version of its signature Negroni. Its chief bartender Anthony Zhong is well-known for making the best Negronis in Singapore, presenting an opportunity to increase awareness and appreciation of the cocktail itself.

The bottle comes with a scrolled letter from Zhong detailing the story behind his version of the Negroni. Textured cream labels include information about the bar itself, the Negroni as well as suggestions for food pairings. 

A sleek external band forms the final flourish, reflecting the hidden nature of Shin Gi Tai while hinting at the character of the drink within.