Art Direction • Graphic Design • Social Media
OddOneOut was an Etsy store specialising in colourful printable artwork. Prior to its launch, we attracted interest from Instagram users by providing sneak peeks of the art pieces that would shortly be available.
After the store opened, the studio's Instagram channel was used to show how its printable artwork may be used in homes, offices and other interiors.
Increased average post likes by more than 400% within the first month
Increased average post comments by more than 200% within the first month