Our thoughts on new trends, ideas, technologies as well as updates on ongoing projects, press, exhibitions and events.

Perspectives on trends, ideas and technologies

Life Down Under

Bonds’ new underwear ads feature comedy duo Kai Smythe and Tim Mager as a pair of talking testicles and they’re hilarious. Released as a series of three short films titled ‘Impact’, ‘Swim’ and ‘Cycle’, the ads demonstrate how life gets better with a pair of comfy pants. 

As Clemenger BBDO Melbourne’s group managing director Simon Lamplough puts it: ‘Men's testicles have to put up with a lot in life. Heat, cold and—shudder—impact all affect them… The least men can do is keep 'The Boys' comfy in a nice new pair of Bonds undies.’

I think it’s great storytelling - it’s humorous and the scenarios are simple but effective. Check out the shorts below.