Life Down Under
Bonds’ new underwear ads feature comedy duo Kai Smythe and Tim Mager as a pair of talking testicles and they’re hilarious. Released as a series of three short films titled ‘Impact’, ‘Swim’ and ‘Cycle’, the ads demonstrate how life gets better with a pair of comfy pants.
As Clemenger BBDO Melbourne’s group managing director Simon Lamplough puts it: ‘Men's testicles have to put up with a lot in life. Heat, cold and—shudder—impact all affect them… The least men can do is keep 'The Boys' comfy in a nice new pair of Bonds undies.’
I think it’s great storytelling - it’s humorous and the scenarios are simple but effective. Check out the shorts below.