Bare Necessities: I Can See You
Authenticity is the name of the game, it’s back to basics with minimalism and transparency:
Stripped back and pared down, natural surfaces and palettes are making their way across sectors: Jonathan Ive’s Apple store in Belgium features sequoia wood tables, light-toned walls and rows of trees, while Aesop’s Nottingham outpost by Ciguë utilises sycamore wood surfaces with distillation apparatus containing live plants as a focal point.
In the meantime, students from Aalto University have created household appliances that ‘simplify and clarify’ the processes involved - Aija Hannula’s Coffee Cooker was developed with the aim of ‘making it easy to understand how the machine actually works’ using transparent parts and an open frame while Mikko Latomäki began developing The Untitled Coffee Maker by ‘tearing down’ current models.
Gary Card’s set design for Roksanda Ilincic’s Spring/Summer 2016 collection was constructed entirely out of MDF. The set’s oversized bold forms and flat panels were inspired by ‘utilitarian shape and spaces’ including ‘storage units, stacked parcels and post offices’ with MDF selected for its ‘honesty’.
This translates into connecting on a human level as well: the clip below showing Ryan Reynolds struggling to put together a standard crib from IKEA as part of his interview with GQ magazine is humorous and highly relatable for anyone with experience with self-assembly furniture.
On a more serious note, Limitless’ 'Broken India' photo series draws attention to the bigger picture behind beautifully composed Instagram photos. The layering of a small viewfinder over each monochrome visual results in an immediate, sharp contrast between the glamour of the shot in focus and the grim reality of its surrounding context.