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Perspectives

Our thoughts on new trends, ideas, technologies as well as updates on ongoing projects, press, exhibitions and events.

Perspectives

Our thoughts on new trends, ideas, technologies plus updates on projects, press, events & exhibitions.

Bare Necessities: I Can See You

Authenticity is the name of the game, it’s back to basics with minimalism and transparency:

Stripped back and pared down, natural surfaces and palettes are making their way across sectors: Jonathan Ive’s Apple store in Belgium features sequoia wood tables, light-toned walls and rows of trees, while Aesop’s Nottingham outpost by Ciguë utilises sycamore wood surfaces with distillation apparatus containing live plants as a focal point. 

Apple store in Belgium by Jonathan Ive.

Apple store in Belgium by Jonathan Ive.

Aesop Nottingham outpost by Ciguë.

Aesop Nottingham outpost by Ciguë.

Max Lamb ‘stripped away all superfluous detail’ to create his collection of wooden furniture for Benchmark, while his My Grandfather’s Tree installation at Somerset House consists of well-preserved logs from a 187-year-old ash tree cut down from his grandfather’s farm in Yorkshire.

Planks by Max Lamb for Benchmark.

Planks by Max Lamb for Benchmark.

My Grandfather's Tree by Max Lamb.

My Grandfather's Tree by Max Lamb.

It’s not all purely in the aesthetics, though. The new Mast Brothers store in Brooklyn showcases a simplified layout, enabling customers to get up close to view their chocolate-making methods. 

Mast Brothers store in Brooklyn.

Mast Brothers store in Brooklyn.

In the meantime, students from Aalto University have created household appliances that ‘simplify and clarify’ the processes involved - Aija Hannula’s Coffee Cooker was developed with the aim of ‘making it easy to understand how the machine actually works’ using transparent parts and an open frame while Mikko Latomäki began developing The Untitled Coffee Maker by ‘tearing down’ current models.

Coffee Cooker by Aija Hannula

Coffee Cooker by Aija Hannula

The Untitled Coffee Maker by Mikko Latomäki

The Untitled Coffee Maker by Mikko Latomäki

Similarly, Punkt has recently launched a mobile phone with only basic functions. Designed by Jasper Morrison, the MP 01 embodies a deliberate return to the essentials: it has retained only the ability to make calls, send SMS messages and keep track of time using a calendar and clock.

MP 01 mobile phone by Jasper Morrison for Punkt

MP 01 mobile phone by Jasper Morrison for Punkt

Gary Card’s set design for Roksanda Ilincic’s Spring/Summer 2016 collection was constructed entirely out of MDF. The set’s oversized bold forms and flat panels were inspired by ‘utilitarian shape and spaces’ including ‘storage units, stacked parcels and post offices’ with MDF selected for its ‘honesty’.

MDF set design by Gary Card for Roksanda Ilincic, Spring/Summer 2016

MDF set design by Gary Card for Roksanda Ilincic, Spring/Summer 2016

This translates into connecting on a human level as well: the clip below showing Ryan Reynolds struggling to put together a standard crib from IKEA as part of his interview with GQ magazine is humorous and highly relatable for anyone with experience with self-assembly furniture.

On a more serious note, Limitless'Broken India' photo series draws attention to the bigger picture behind beautifully composed Instagram photos. The layering of a small viewfinder over each monochrome visual results in an immediate, sharp contrast between the glamour of the shot in focus and the grim reality of its surrounding context.

Broken India by Limitless.

Broken India by Limitless.