Serial Cereal



Art Direction / Concept Development / Copywriting / Graphic Design / Visual Research

Tasting menus are often crafted with great care and consideration.

But what if you only had a day? Serial Cereal: A Minimalist Mesmericeation is the result of a quick experiment to find out just how much we could achieve in 24 hours.

To speed up the process of decision-making, we had a couple of parameters (we picked one each): 1) each dish had to include rice in some form or another and 2) its main ingredient had to start with the letter 'a'.

Our day of iteratively working with ingredients resulted in a ten-course 'tasting menu'.


Photography: Ben Pendlebury