664_BookCover.jpg

SWITCH

Concept development and design for a fashion label exploring alternative methodologies and materials for a sustainable future.

Stranger In Truth

Exploring new materials and methods for sustainable consumption

CLIENT: INCEPTION PTE LTD

664

Art Direction • Fashion Design • Pattern-making • Project Management • Sourcing

SWITCH was a fashion label exploring alternative methodologies and materials for a sustainable future.

Created with fellow Central Saint Martins alumni Pia Jacqueline Chandra in 2011, it was established to encourage consumers to make more responsible choices while dispelling the notion that sustainable fashion is unappealing.

We developed a unique system of detachable accents including sleeves, collars and hems that could transform tops, trousers and dresses into distinctive, stylish outfits.

This modular method would allow the wearer to create a wide variety of outfits from a few garments.

Logo & Web Design:
Connie Lim

664_Spread.jpg
664_Label.jpg
664_Invite.jpg
664_Sketchbook.jpg

Need help with your new business?