Chinese-English Translation • Copywriting
Launched in August 2015, 一山 is a luxury fashion house that focuses on cashmere garments and lifestyle goods for mature men. The group also has a secondary label, Resfeber, which is targeted at young city-dwellers.
With a flagship store in Beijing and further outlets in Dalian and Shenzhen, the group was looking to expand overseas with a particular focus on the UK.
Building on the existing narrative for the Chinese market, 一山 wanted a partner to translate its brand's values, proposition and tone to an English-speaking audience while retaining the flavour of the brand's heritage.