Jaime Tai
Shaping positive futures through research, design and materials
Research
Design
Materials
I work with brands and businesses across multiple disciplines to navigate complex challenges and bring their visions to life.
Research &
Strategy
Everything that I do is grounded in research. Drawing on different spheres of knowledge, from design trends to emerging technologies, I help clients understand the forces at work today, shaping our tomorrow.
Concept &
Design
Starting from strategy, I use design principles across 2D and 3D projects to help my clients find new solutions. Creating unique identities, building websites or leading art direction, I use my creativity to help brands come to life in the eyes of their customers.
Colour &
Material
Colour, Materials and Finishes (CMF) are critical parts of any brand experience, and I help businesses find the best way to stand out from the crowd. I turn trends into tangible applications, always with an eye on sustainability and quality.
guiding principles for my work:
Clear
Easy to perceive, understand, or interpret
Clear, concise and cohesive content – all elements working together to tell the same story
Tangible
Capable of being precisely identified or realised
Platforms and outputs that are understandable, relatable and engaging for audiences
Sustainable
Able to be maintained at a certain rate or level
Design for positive impact – working to achieve environmental, economic and social good
