Under

Observatory

Observatory

Construction

Jaime Tai

Shaping positive futures through research, design and materials

Research

Design

Materials

I work with brands and businesses across multiple disciplines to navigate complex challenges and bring their visions to life.

Research &
Strategy

Everything that I do is grounded in research. Drawing on different spheres of knowledge, from design trends to emerging technologies, I help clients understand the forces at work today, shaping our tomorrow.

Concept &
Design

Starting from strategy, I use design principles across 2D and 3D projects to help my clients find new solutions. Creating unique identities, building websites or leading art direction, I use my creativity to help brands come to life in the eyes of their customers.

Colour &
Material

Colour, Materials and Finishes (CMF) are critical parts of any brand experience, and I help businesses find the best way to stand out from the crowd. I turn trends into tangible applications, always with an eye on sustainability and quality.

These are the core
guiding principles for my work:

Clear

Easy to perceive, understand, or interpret

Clear, concise and cohesive content – all elements working together to tell the same story

Tangible

Capable of being precisely identified or realised

Platforms and outputs that are understandable, relatable and engaging for audiences

Sustainable

Able to be maintained at a certain rate or level

Design for positive impact – working to achieve environmental, economic and social good