Narrative Design
Quiller Consultants
Building a distinctive visual identity for a strategic communications consultancy
Client
Quiller Consultants
Expertise
Brand Strategy
Visual Identity
Sector
Consultancy
Year
2018
Time for a rebrand
Quiller Consultants is an insight-driven consultancy committed to achieving commercial advantage through reputation, strategy and insight.
With new leadership taking the reins, the brief was to deliver a re-brand that reflected the contemporary, global nature of the Quiller team and the work that they do.
1
Moving towards more of an international focus
Image: Pexels
2
The letter Q is an important part of Quiller’s identity
Image: Geoffroy Tory
3
The existing visual identity was built around a dark red with London-centric imagery
Image: Quiller Consultants
4
Contemporary photography for strong visual direction
Image: Pexels
Standing out from the crowd
The team needed to distinguish Quiller from competitors while keeping a clear focus. The ‘Q’ in Quiller had special internal meaning as to query, question and quibble is a key part of the Quiller brand. I took this as an opportunity to bring the ‘Q’ to the forefront for a new visual direction.
Putting the ‘Q’ into Quiller’s brand
The new Quiller revolves around the Q, which consists of one speech bubble nestled within the other to demonstrate the art of communications. Integrated into the brand’s wordmarks, it can also be used as its own visual device.
Bold, vibrant and
forward-looking
I used a bright red-orange as the core brand colour, paired with black, grey and white for high contrast and impact. I set this against tangerine orange, mustard yellow as well as brilliant and peacock blues to form a secondary palette for visualising complex elements such as graphs, charts and timelines.
Sans serif typefaces Barlow and Helvetica are used to provide a clean look and feel across all print and digital media.
Building clarity and consistency
I applied the new visual identity across corporate stationary such as business cards, letterhead and email signatures, with the Q mark as a focal point throughout.
Empowering the team to use the new identity
I designed easy to use PowerPoint and Word templates for presentations and pitch documents. Providing extensive brand guidelines helped the team understand how to use the new styles and I provided training to give live demonstrations of how to use each asset.
Bringing Quiller’s expertise online
I overhauled Quiller’s WordPress website with the new visual identity, including pages to describe services and case studies.
Distinctive look a hit with clients
The visual identity was well received internally and by Quiller’s client base. It has been applied to proposals, presentations, event invitations, newsletters and more.
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