Moving towards more of an international focus
The letter Q is an important part of Quiller’s identity
Image: Geoffroy Tory
The existing visual identity was built around a dark red with London-centric imagery
Image: Quiller Consultants
Contemporary photography for strong visual direction
The team needed to distinguish Quiller from competitors while keeping a clear focus. The ‘Q’ in Quiller had special internal meaning as to query, question and quibble is a key part of the Quiller brand. I took this as an opportunity to bring the ‘Q’ to the forefront for a new visual direction.
The new Quiller revolves around the Q, which consists of one speech bubble nestled within the other to demonstrate the art of communications. Integrated into the brand’s wordmarks, it can also be used as its own visual device.
I used a bright red-orange as the core brand colour, paired with black, grey and white for high contrast and impact. I set this against tangerine orange, mustard yellow as well as brilliant and peacock blues to form a secondary palette for visualising complex elements such as graphs, charts and timelines.
Sans serif typefaces Barlow and Helvetica are used to provide a clean look and feel across all print and digital media.
I applied the new visual identity across corporate stationary such as business cards, letterhead and email signatures, with the Q mark as a focal point throughout.
I designed easy to use PowerPoint and Word templates for presentations and pitch documents. Providing extensive brand guidelines helped the team understand how to use the new styles and I provided training to give live demonstrations of how to use each asset.