Shin Gi Tai
Colour, Material & Finish
Food & Drink
Cocktail bar Shin Gi Tai’s chief bartender is Anthony Zhong, who is well-known for his award-winning Negronis.
The bar’s owners wanted to provide their discerning clientele with a new experience of Anthony’s Negroni while increasing local awareness and appreciation of the drink itself.
Japanese bartending technique reflects a high level of attention to detail and process
Shin gi tai is a Japanese principle that can be translated as spirit, technique and body.
Image: Seiikan Kempo
Premium and luxury drinks packaging often makes use of metal or metallic finishes
Anthony in the process of making his award-winning Negroni
Bottled cocktails are gaining popularity among consumers
Image: Mr Lyan
The Negroni is a classic cocktail thought to have been devised around 1919
From discussion with the owners and in-depth interviews with key customers, the demand for a new at-home bottled experience from existing customers was clear. But I also found it would encourage existing clients to share and give the experience to others, thereby introducing it to a wider audience.
The concept for the bottled Negroni is inspired by the way one discovers Shin Gi Tai, its cosy warmth tucked away behind an inconspicuous entrance.
The external packaging is unlabeled and crafted from three types of textured paper to represent the three ingredients found in a Negroni: Campari, gin and vermouth. Peeling away the layers reveals pale cream labels containing information about Anthony’s version of the Negroni, Shin Gi Tai and suggestions for food pairings.